Global Asset Solutions appoints new CCO in Singapore

Global Asset Solutions is continuing to expand, with the appointment of Leanne Reddie as chief commercial officer. 

Reddie joins the team as the group opens an office in Singapore to support its growth in the region. Previously CCO at Chedi Hospitality, Reddie has 25 years of experience in the hospitality industry, including senior roles with Emirates Airlines, Jumeirah Group, and Rosewood Hotels & Resorts.

Reddie holds a Masters of Business from Murdoch University , hotel real estate investments and asset management qualification from Cornell University and has also completed the chief strategy officer programme at the National University of Singapore.

Her experience spans Europe, the Middle East, Africa, China and Asia Pacific, where she has successfully led teams, managed hotel openings, and driven operational, financial, and commercial success.

Alex Sogno, CEO, Global Asset Solutions, said:

“We are thrilled to have someone of Leanne’s calibre joining the team in this latest phase of growth. Leanne’s qualifications and expertise in commercial, sales strategies and revenue in the luxury segment will strengthen our asset management offering, to the benefit of each hotel in our portfolio and she will bolster the team in our newly-opened Singapore office, while working globally."

Reddie added:

“This is an exciting time to join the team at Global Asset Solutions as they continue to grow around the world. I am looking forward to working with the team and using my knowledge of portfolio management, brand strategy, revenue optimisation and digital transformation to maximise the potential of the spectacular hotels in the global portfolio.”

Global Asset Solutions’ move into Singapore followed its merger with local hotel asset management group, Perceptions Hospitality. The agreement saw Global Asset Solutions expand significantly in the region, with the addition of close to 60 hotels in the luxury and upper-upscale segment.