Developed by:
Certified by:
This certificate provides a comprehensive overview of the hotel asset management industry, drawing on the real-world career experiences of the Global Asset Solutions team.
Asset
managed
Over 120 luxury hotels worldwide
Our team has contributed
To over 1,000 hotel projects.
Getting Started
Format
Online
Time Effort
Course (40 hours)
+ Final Assessment (10 hours)
Language
English
SUPPORT
Personalized Guidance
during the course
Flexibility
Get 3 months of access
and start anytime.
Career Growth
Perfect preparation to become a Certified Hospitality Asset Manager (CHAM) by the HAMA.
Focus
Real-Life Scenarios.
Practical Approach to Asset Management.
Content
Online Classes, webinars, and additional self-authored material.
Evaluation
Quiz per chapter, Final Sales Pitch, Final Case Study
Course Index
The opening to this course in asset management takes you through the growth of asset management and the changing role of the asset manager.
We look at how it has evolved to become an essential part of every hotel’s operations and how it contributes to the strategy of both the hotel and the investor. We will also discuss the relationships with operators and the critical role the asset manager plays in simplifying the complex and maintaining a focus on profitability.
In reviewing the growth of the sector, we will look at the major players and how they have expanded as this dynamic product grows around the world.
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1.0 Introduction to chapter 1
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1.1 What is hotel asset management
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1.2 Why asset management is necessary
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1.3 Chapter 1 wrap-up
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Additional Webinars with the sector
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Related Articles
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Quiz Chapter 1 (60% accuracy to move to the next chapter)
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Now that we have introduced asset management, we look at its practical application, beginning with the approach to a new assignment.
We will address which information asset managers need to build a comprehensive picture of a property, its goals and operations and will look at the different tools and techniques used by asset managers to review P&Ls, balance sheets and the other information needed to make strategic decisions, analyse and approve a budget and create a robust asset management plan.
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2.0 Introduction to chapter 2
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2.1 Data ownership control & liability
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2.2 Review of the main operating departments
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2.3 Review of the undistributed operating expenses all the way to net income
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2.4 Financial statements
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2.5 Planning and managing the asset
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Additional Materials
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Quiz Chapter 2 (60% accuracy to move to the next chapter)
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With the theoretical knowledge acquired, it’s time for the practical application of asset management.
In this chapter, we will put you in the middle of real-life asset-management scenarios, helping you address the various stages of asset management during the lifecycle of a hotel.
We will consider hotel openings and the implications of M&A, with the asset playing a role as part of a wider platform and part of an investor’s strategy, looking at long-term aims and the asset’s role in them. Should you buy, hold or sell? And what capital structure works best? We will also debate how and when to invest, looking at the hotel’s positioning and whether it is pitched perfectly to its location and audience.
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3.0 Introduction to chapter 3
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3.1 Main stages of hotel asset management
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3.2 Investing in existing physical asset
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3.3 Hotel development
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3.4 Hotel investment venture
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3.5 Chapter 3 Wrap-up
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3.6 Hotel Asset Management Course Final Wrap-up
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Additional Materials
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Quiz Chapter 3 (60% accuracy to move to the final assessment)
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We will review each one of these 3 assessments and, if successfully presented, validate you to move to the next step.
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1st Step: Sales Pitch for Hotel Asset Manager
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2nd Step: Case Study Presentation
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3rd Step: Final Quiz
At any time during the process, you can contact one of our asset manager experts (in finance, revenue management/sales, project development, or investment), who will assist you in successfully completing your training.
Upon successful completion and approval of the three steps, you will earn the prestigious Hotel Asset Management Certificate, endorsed by both Global Asset Solutions and the International Luxury Hotel Association (ILHA).
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Pricing Plans
Student
€1500
One-Time Payment
Get a 25% discount by
submitting proof of student status.
Ideal for students looking to
start their journey in hotel
asset management.
PROFESSIONAL
€2000
One-Time Payment
Perfect for individuals who
want to advance their
hospitality careers or
specialize in asset
management.
By subscribing, you will gain full access to the course for a 3-month period. Activate the subscription whenever you feel ready to start.
Who should enroll in this course?
This certificate is designed for the below individuals
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01
Hospitality
professionals
02
Advanced hospitality students
03
Hotel owners and
portfolio managers
04
Bankers, investors, lenders involved in hospitality investment projects
What makes this course stand out from others?
What distinguishes our Hotel Asset Management Course is its foundation in real-world experience. Students gain access to practical, up-to-date solutions that reflect the challenges and opportunities hotel owners and managers face today, ensuring the knowledge is both actionable and effective.
This certification not only validates your expertise, but also enhances your career prospects by equipping you with the practical knowledge and skills recognized by leaders in the hospitality industry.
With this endorsement from top industry authorities, you'll be well-positioned to advance your career in hotel asset management, opening doors to new opportunities in the luxury hotel sector.
Industry Essentials
The first good definition of asset management didn’t appear until 1994. Stephen Rushmore (founder of HVS) captured the essence of asset management as it evolved.
“In general terms, hotel asset management is the service of assisting hotel owners in realising their investment goals. Asset managers act as an owner’s agent or representative to ensure that a hotel is acquired for a reasonable price; is then operated properly during the period of ownership; and ultimately is disposed of at an appropriate time and price.”
Stephen Rushmore, “Who needs an Asset Manager?” Lodging Hospitality, Vol. 50, No. 1 (1994)
Asset Management Process: Coming from the Certificate Hotel Asset Manager examination (CHAM), The Asset Management Process accounts for 20% of the questions, Hotel Operations 15%, Real Estate and the Physical Asset 15%, Contracts and Legal Aspects 20%, Financial Analysis and Benchmarking 10%, and The Investment Decision 20%.
Originally hotel owners had a direct role in the day-to-day operation of the hotel. Nowadays, the largest hotel owners are not “hoteliers” but are more likely to be financial institutions or real estate companies. In fact, a large number of hotel management companies (branded or not branded) are not in the business of owning real estate.
This separation of responsibilities has worked well on a number of fronts (for example, access to capital, tax efficiency, and efficient division of labour). However, this separation has reduced owners’ ability to provide the input and oversight needed to optimise their real estate investments.
If you are considering a hotel asset manager, it means that you own (or plan to own) a hotel and are considering hiring a company to manage it. In this case, a hotel asset management company will make sure that your interests as an owner are protected, and you have a specialist partner that ensures you understand the specific features of the hotel industry and, most importantly, optimise the value of the asset.
In a hotel management agreement, the owner hires a hotel operator to manage the daily operations of the hotel business. But like in any contractual relationship, interests do not always align. Hotel operators are focused on protecting their brand standards and growing their network and scale. On the other hand, hotel owners are concerned with their particular properties and increasing their value through enhanced profitability.
The services of a hotel asset manager encompass three core functions: the review of financials, the control and enhancement of operating performance and legal / investment advice. The focus on one area over another varies with the type of property, the market, and the owner’s needs.
Hotel asset management services are quite a recent addition to hospitality services, as they emerged approximately twenty-five years ago. Therefore, it is a profession still expanding rapidly in today’s changing hotel business climate (especially with the consolidation of operators).
Hotel asset managers can earn impressive salaries across Europe, Asia, and North America, with compensation varying based on experience and location.
In Europe, salaries typically range from €50,000 to €100,000 per year, with higher earnings possible for senior positions.
In Asia, particularly in key markets such as Singapore and Hong Kong, salaries can range from $60,000 to $120,000, with senior roles often reaching six figures.
In North America, the average salary for an asset manager falls between $90,000 and $130,000 annually, with senior positions earning significantly more, factoring in potential bonuses and long-term incentives.
Overall, hotel asset management offers substantial earning potential worldwide.
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Your alignment between the company culture and values and those of the hotel asset management
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Your experience in the type of property the owner has invested in
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Your international experience and exposure to different brands
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Your hotel asset management expertise and how it complements other consulting services without interfering with them
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Your track record and years of experience
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Your membership in the Hospitality Asset Managers Association (HAMA) to learn best industry practices and keep abreast of the latest market knowledge.
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The profile of your hotel asset management client and recommendations from these owners
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And, if you have a certification like the Certified Hospitality Asset Manager (CHAM)
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WHO CREATED THIS COURSE?This certification was created by Alex Sogno (link of his experts page) and the Global Asset Solutions team, it was initially used as a business school MBA in Hotel Management, and later repurposed as an online course.
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IS THERE AN ADMISSION CRITERIA?There are no admission requirements to enroll to this course.
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DO I RECEIVE A CERTIFICATE AFTER COMPLETION?A certificate of completion will be awarded by Global Asset Solutions and the International Luxury Hotel Association (ILHA) upon successfully completing all three chapters and passing the final assessment. The certificate will be delivered electronically in a secure PDF format. If the final assessment is not passed, no certificate or related documentation will be issued for the course.
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WHAT ARE THE PAYMENT METHODS OF THIS COURSE?We provide various convenient payment options for course enrollment. You can use debit or credit cards, PayPal, and Klarna, which offers the ability to pay in installments for added flexibility.
