Achievements & Follow-up Engagements
The success of the initial engagement led the client to ask our team to provide a second assignment for the hotels, focusing on more targeted areas:
Advanced Revenue Management Support
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Deployment of specialized revenue management strategies across all revenue-generating departments, including Rooms and F&B
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Tactical and strategic recommendations to strengthen competitive positioning and drive top-line growth
The Peninsula Hong Kong
Hong kong
360º
The Peninsula Hotels is the flagship brand of The Hongkong and Shanghai Hotels, Limited (HSH), Asia's oldest hotel company founded in 1866. The group has grown into a global icon of luxury hospitality since opening its first hotel Hong Kong in 1928.
In its portfolio, the group has 12 five-star hotels strategically located in Asia, North America, and Europe, including: Hong Kong, Shanghai, Tokyo, New York, London, Paris, and Istanbul. Peninsula is known as “the world’s leading small luxury hotel group”. To maintain brand reputation and hotel quality, Peninsula pursues selective expansion.
Highly regarded for its uncompromising standards and exceptional service, The Peninsula Hotels is the first and only hotel brand to achieve Forbes Travel Guide Five-Star ratings across its entire portfolio. The hotels are regularly ranked among the best in the world, and a benchmark of luxury and prestige in global hospitality.
Ethos of the Brand
The Peninsula Hotels’ ethos is built on a balance of heritage and innovation, guided by its credo “tradition well served.”
Each property is uniquely designed to reflect its local culture and history, while maintaining the consistent hallmarks of Peninsula luxury, refined service, world-class facilities, and signature touches such as its Rolls-Royce limousines and famed Afternoon Tea. This approach ensures every stay feels both authentically local and distinctly Peninsula.
The brand also embeds sustainability and responsibility into its philosophy, viewing true luxury as “timeless, thoughtful, and purposeful.” Through its Sustainable Luxury Vision 2030, Peninsula focuses on climate action, resource stewardship, and social equity, proving that excellence and integrity can coexist at the highest level of hospitality.
In essence, The Peninsula Hotels embodies timeless elegance, exceptional service, cultural authenticity, and responsible luxury, upholding its heritage while innovating for future generations.
Number of Rooms
The hotel offers 300 guest rooms and suites, many with sweeping views of Victoria Harbour, all equipped with state-of-the-art in-room technology.
food & beverage
The three restaurants/bars include the Brasserie Urbaine on the ground floor opening up to the summer pool with its terrace, the private club, and the vast rooftop, with breath-taking views of Paris.
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Opening year
Opened in 1928 and often called the “Grande Dame of the Far East,” The Peninsula Hong Kong is a Kowloon landmark blending colonial heritage with modern luxury.
Additional services
Guests also enjoy bespoke services such as transfers in the hotel’s iconic Rolls-Royce fleet and access to The Peninsula Arcade, home to Hong Kong’s most exclusive luxury boutiques.
Wellness and Private Club
Signature experiences include the celebrated Afternoon Tea in The Lobby, Michelin-starred dining at Gaddi’s and Spring Moon and indulgence at the award-
winning Peninsula Spa.
Project Summary: Strategic Hotel Performance Review
Client Objective
The client’s primary goal was to unlock the full potential of the hotel by leveraging expert insights and actionable strategies. The tailored approach for the hotel aimed to:
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Increase revenue and profitability
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Improve operational efficiency
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Identify and capitalize on hidden opportunities
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Enhance service delivery in line with the brand’s ethos
Number of Rooms
The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
food & beverage
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
meeting space
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
Wellness and Private Club
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests.
Opening year: 2020 (originally built in 1887)
Number of Rooms
The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
food & beverage
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
meeting space
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
wellness & private club
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests. Opening year: 2020 (originally built in 1887)
The 200 rooms include 39 suites, some on two levels and some with step-out balconies or spacious private terraces. The design is contemporary, overlaid with the depth of history.
There are four restaurants and bars, including Dani on the rooftop by chef Dani García, serving traditional Andalusian cuisine. For those looking for the atmosphere of a cocktail bar, Isa offers mixology at the forefront of current international trends, coupled with Asian tapas.
The setting creates a stylish and memorable destination for business meetings, product launches, weddings, and gala parties, hosting up to 350 guests. The hotel offers 1,700 m2 (18,300 sq. ft.) of spaces across nine venues on the second floor, all with natural light and views across the city. Space includes two ballrooms with pre-function spaces, an open-air courtyard, and four versatile meeting rooms.
Four Seasons Madrid features a four-level spa and a sun-splashed 14-metres pool, creating an unbeatable experience for Madrileños and international guests. Opening year: 2020 (originally built in 1887)
GAS Strategy & Approach
Phase 1: Data Collection & Pre-Visit Analysis (Weeks 1–2)
The client’s primary goal was to unlock the full potential of the hotel by leveraging expert insights and actionable strategies. The tailored approach for the hotel aimed to:
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Increase revenue and profitability
-
Improve operational efficiency
-
Identify and capitalize on hidden opportunities
-
Enhance service delivery in line with the brand’s ethos
Phase 2: On-Site Visit & Departmental Reviews (Week 3)
A dedicated team visited the hotel and held in-depth meetings with department heads and the Managing Director. The goal was to align on findings and identify the most suitable strategies for performance enhancement.
Areas reviewed included:
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Finance: P&L statements, cash flow, balance sheets, FTE analysis, forecasting
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Revenue Management: Pricing strategy, distribution channels, room type performance
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Sales & Marketing: Market segmentation, promotional effectiveness, brand positioning
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Food & Beverage: Outlet profitability, marketing plans, revenue opportunities
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Operational & Support Functions: Departmental workflows and interdepartmental collaboration
Phase 3: Final Report & Strategic Recommendations
Post-visit, GAS delivered a comprehensive report detailing:
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Current performance assessments
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Hotel-specific opportunities
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Actionable, department-level recommendations
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Identification of leadership and operational gaps
This was followed by presentations to both the head office and the hotel General Manager. Discussions focused on implementation priorities, executive support needs, and tailored next steps for each hotel.
Conclusion
This project showcases GAS's ability to deliver impactful, high-value results through a focused, one-off engagement. Our model enables clients to achieve measurable improvements without the need for long-term commitments. We continue our support far beyond our initial
assignment.
We provide:
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Agile, expert-driven support
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Tailored, data-backed strategies
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Clear, actionable outcomes that drive immediate operational improvement and profits
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Our collaborative and tactful approach enables the corporate team to successfully implement changes within a traditionally structured organisation.
